Creating a show home that sells: The ultimate guide

A beautifully designed show home is one of the most powerful tools in property sales, that’s why we’re here to help you create a show home that really sells! It allows buyers to see the potential of a space, connect emotionally, and visualise themselves living there.

An empty property, no matter how high the spec, leaves questions unanswered. What would be the best place for the dining table? Will my double bed fit in here? Where would I put the wardrobe? A well-staged show home doesn’t just look good—it removes uncertainty, encourages quicker decisions, and can even lead to higher offers.

So, how do you create a show home that sells? In this blog, we’ll cover the key elements of designing a show home that maximises appeal, from layout and styling to lighting and finishing touches.

1. Design your show home with Your Buyer in Mind

Before you start furnishing and decorating, think about who your ideal buyer is. A first-time buyer, a growing family, and an ageing couple all have different needs and expectations.

For first-time buyers – Opt for stylish, high end finishes and consider adding an office space.
For families – Create a well-defined space with areas for living, dining, and play areas. Don’t forget to include a bath
For older buyers – Focus on high-quality, durable materials, easy to use doors, kitchens and appliances and all on one level if possible.

2. Create a Welcoming Layout

A show home should feel spacious, easy to navigate, and well-proportioned. A well-thought-out layout makes rooms feel larger and more inviting. Remember, even a open plan area can have different ways to arrange furniture, think about the best layout of furniture as well as the actual walls.

Create open and airy spaces – We all love an open plan space, a great way to open up a smaller home.

Define your zones – Even in open spaces, use rugs, furniture placement, shelving and colour blocking to subtly define different areas (e.g., living, dining, and workspaces).

Consider your walkways – Think about how you will move around the space and leave these areas free of bulky furniture or clutter.

3. Choose a Timeless & Neutral Colour Scheme

While trends come and go, a neutral palette ensures broad appeal. Buyers need to feel like they could easily personalise the space.

What is our process?

Choose a set of timeless neutrals with some darker, some lighter to use across the house
Neutral-toned furniture with pops of colour in accessories and a few statement pieces – think a bright accent chair, bedside table or lamp
Subtle feature walls in dining or living areas (e.g., textured wallpaper, panelling, muted feature colour).
Bring in more colour, interest and trends with your accessories

4. Invest in Quality Furniture & Styling

Buyers should feel an instant connection when they walk into a show home. This means choosing high-quality, well-proportioned furniture and layering in soft furnishings to make the space feel comfortable and aspirational.

A statement sofa & dining table – The centrepieces of most homes, so invest in stylish, quality pieces.
Cushions & throws – Add warmth and texture with these soft furnishings, a great way to add in crisp neutrals.
Artwork & accessories – Carefully chosen prints, vases, and books help bring life to the space and bring everything together.
Well-dressed beds – Think plush bedding, layers of cushions, and a stylish headboard, make your potential buyers want to dive right under the cover!

Less really is more here, we’re not looking to overcrowd the space but add just enough furnishings and pieces that make the space look homely.

5. Use Lighting to Set the Mood in your Show home

Lighting is one of the most effective ways to make a show home feel welcoming and luxurious. A mix of natural, ambient, and accent lighting ensures the home looks great at all times of the day.

Our top tips?

Layer your lighting – Combine ceiling lights, floor lamps, and table lamps to create different atmospheres.

Maximise natural light – Keep windows clear and use light, airy curtains to enhance brightness. Extra long curtain rails help to keep curtains clear of the window once open.

Feature lighting – Statement pendants over dining tables or kitchen islands add a high-end feel, this is where you can make a big impact!

Don’t underestimate the colour of your bulbs – Use warm white bulbs (not harsh cool-toned lights) for a cosy, inviting atmosphere.

6. Add Lifestyle & Emotional Touches

Buyers make decisions emotionally, not just logically. Adding small details that make the home feel “lived-in” can help buyers connect with the space.

Here is how we create an emotional connection:

Set the dining table with elegant dinnerware and a centrepiece – Add a bit of colour here too!
Place a coffee tray with stylish cups on the kitchen counter – Or tea if coffee isn’t your thing
Add fresh flowers or greenery to breathe life into the rooms – Greenery or even baked goods.
Use scent – Subtle candles or diffusers with fresh, neutral scents like linen or vanilla – You could even pop a loaf or set of cookies in the oven for something different.
Your living pieces – Arrange books, magazines, or a cosy throw in the living area to encourage buyers to imagine themselves relaxing there.

A well-designed show home tells a story, creates emotion, and inspires buyers to take action. By focusing on layout, styling, lighting, and lifestyle touches, you can make a property irresistible and encourage quick sales at the best possible price.

We’ve recently had a flip sit on the market for 5 months whilst empty, to then get an asking price offer on the first viewing once we staged it. Really not one to be underestimated!

💡 Want expert help staging your show home? Aben Interiors specialises in designing stunning, high-impact interiors that sell properties faster and for more money. Contact us today to discuss your project!

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